The SPI brand was based off of their logo. The upward pointing triangle was a huge part of the brand and designing around that was very important to the identity. The color scheme of blue and green was also inspired by the logo. Below you can also see examples of sales materials and printed trade show materials.
In late 2018, the word “Outperform” was added to the logo as a tagline to go along with the 2019 marketing campaign “Outperform the competition” which contained 4 quarterly themes that drove all of the marketing content toward specific points.
The brand guide gave very specific information on how the logo was used, and presented to the public.