Vegan Food Doesn’t have to be boring.
Why sacrifice flavors for the cause? At Monkey foods we believe you should be able to support animal advocacy and eat great food.
Always Vegan. Always Good.
The monkey food project is a restaurant that wanted a logo that was, fun, different and made a statement. Below you will see the graphics that we feel accomplished those goals.
Monkey Foods logo
Every brand needs a good logo, this project started off with a strong concept, a monkey chef. Because who would know more about eating veggies than a life long vegetarian. We went through several renditions of this concept and finally decided on this monkey with a bit of a fun attitude.
Monkey Foods logo variations.
Just like any brand we needed variations. Here are the acceptable variations we decided on. It includes a version for black backgrounds, text only, icon only, and a transparent backgrounds version to be used for white or colored backgrounds.
Social media templates are an important part of every brand. For this brand we wanted to keep the typography clean, images bright and colorful, and the logo always present on the top right corner.
Implementing a brand guide.
A brand needs guidelines in order to really utilize the brand properly. For this brand we kept the brand guide very simple with the knowledge that we will further define it going down the road.
Printed collateral is important for any brand. For this brand it was important to have the option to print the logo digitally in color as well as vinyl, and on magnets. Here are a few of the branded items we designed for Monkey foods.
This menu was designed to highlight the main menu items with a little bit of fun. We wanted to use fresh vegetables to further push our mission of always having fresh ingredients, and use our logo style.
An important part of the printing collateral is merchandise and uniform designs. Here are a few of the items we designed for Monkey Foods.
In Store Signage
Probably the most fun part of this brand package was the in store items.
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