Local Eye Care and Eyewear Gallery

This project was to create a brand for a community-focused Eye Care and Eyewear Gallery. It started out with a lot of different ideas. Some ideas included local history, plays on the name, and different eye concepts. In the end, we came up with a clean, modern design that both the client and I loved.

One of my favorite concepts was making a logo off of a local legend of how the town was named. In the end, it wasn’t really clear and this idea was scrapped, but it was fun to create.

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