The sales performance international website had several goals, the first was to update the site in a new and interesting way, the second was to give the site the ability to be personalized for each viewer based on role, location, and industry. the image below was the main page for any non customized viewer.
Each page had a layout that followed almost the “s” pattern in the logo, as far as the leading lines went. They wanted a lot of white space and a modern flow using the blues and greens from the logo and branding.
Personalized pages were set up with a different background and images based on the industry, then the role and location data changed the content on the pages.